Hi, I'm Kayli.

I’m a Digital Advertising Director and Job Seeker with 11+ years of experience driving high-impact campaigns for brands like McDonald’s, Warner Bros., Mercedes, and Canva.

Display, Video, CTV, Audio, Native, In-App, Social—I’ve planned it, built it, optimized it, and scaled it across every major platform.

I’ve also built lasting relationships with clients, platform partners, and cross-functional teams—earning trust by bringing clarity, calm, and results to complex challenges.

To break through a noisy job market, I did what I do best: I launched a campaign—on me.

If you’ve landed here, something worked.

This site is a live campaign: a real-time look at how I think, how I work, and the results I deliver.

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My Story

I’ve spent over a decade in digital advertising—leading programmatic strategy, launching full-funnel campaigns, collaborating with platforms, building client trust, and leading teams that drive growth. I’ve worked across industries, channels, formats, and objectives, partnering with creative, analytics, and ad tech teams to bring clarity and performance to complex media plans.

After relocating from Canada to Los Angeles, I brought so much valuable experience—but the job market didn’t respond the way I’d hoped. So I did what I know best: I got strategic, got creative, and launched a campaign.

This isn’t just a portfolio—it’s a live campaign. A real-time example of how I solve problems, tell stories, and drive performance. I’m using new tools, platforms, and formats—some for the first time—and treating this like I would any paid media initiative: with rigor, intent, and curiosity.

I'll be sharing updates along the way—not just to find the right role, but to show how I work through challenges and create opportunity.

I invite you to explore:

Case studies that show the kind of work I do and how I approach challenges.

Testimonials offer a bit more context on what it’s like to work with me.

"Work with Kayli" Campaign Strategy to see how I think and help businesses grow.

Blog to follow updates and insights along the way.

View and download my resume

If something resonates, please consider sharing. You never know who might be hiring.

Thanks for stopping by!